Admittedly, I’ve often avoided American Apparel like the plague, purely because it’s so damn expensive – so when I saw that there was a 30% off dresses code, I was sorely lured in. I’ve always been a fan of the easy-going, essentials vibe of their clothing but I’m prone to buying faddy clothes that I wear once and get sick of instead of investing in items that’ll become staples (e.g. the entirety of AA). So I decided to, using the hilarious excuse that it’s my birthday soon (by soon, in over two weeks, hmm), blow just under £100 in less than half an hour. Here are my picks: