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So, you’ve just created your domain name, you’re restlessly scrolling through themes and you’re bursting with the energy that you’re going to be the next best thing. Now what? Starting a blog can be a very daunting task, especially getting those first few sentences down and out there to your audience. Firstly, you need to remember that your blog is yours – you shouldn’t change anything about your tone and you should  let your character shine through with everything you write. I heard a lovely compliment recently that somebody reads my blog, despite having little interest in the topics I feature, purely because of my writing style – which really made my day.

You need to focus on the things you love and the things that you know an audience will love to read about. Make it relevant to a wide audience, but still personal to yourself. It’s fine to do OOTD posts and posts about your day, but most successful blogs will feature the latest fashion/beauty news and events too, so it’s good to keep yourself updated.

To do this, you might want to open an Twitter account. Whilst I’ve only been blogging about the fashion industry for a matter of months, I’ve managed to create a brilliant network of bloggers and PR faces, which opened the doors to many opportunities that you’d otherwise miss. I can’t really express the necessity of Twitter enough – fashionistas would be lost without it. If I hadn’t used it, I would have never got an invite to London Fashion Week, started planning my own major fashion event or got a work experience/internship placement at ELLE Magazine this year – you need to get your name out there as well as you can, without over-spamming and driving your followers crazy.

You also might want to think of creating a niche for your blog. Who are you? What do you have to offer readers that is reasonably unique to you? Are you from a certain part of the world that people find interesting? Do you have a particular style? Think about your personal attributes and lend them to your professional life – it will bring you a strong following of people that find you easy to relate to and interesting.

Post regularly – everywhere. If you want to do this, you have to do it hard. My English Language lecturer last year told us that genius rarely came to you, you have to work for it, check this out: “Alan Turing, the man who created the first electric computer and who helped to win World War II with it by using it to break the German codes was actually forbidden from reading Maths books not relevant to the curriculum when he was at school. He used to hide the extra books he acquired under a floorboard and read them at night under the bedclothes, with a torch.” You have to be prepared to put the work in with your blog, or people will tire of clicking back to your page and you’ll be one of those bloggers who had so much potential but flittered away within weeks – forgotten. Not good. Make sure you’re posting at least a few times a week. Personally, I post a couple of posts around 3 times a week at least – but that has only been the case recently as I have been without my laptop for nearly a month.

If you would like any more information regarding tips and tricks on how to set up your own fashion/beauty blog, feel free to drop me a comment below or feel free to email me at

Ebony xo



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