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As a (ahem, self-proclaimed) beauty writer, I’m ashamed to admit this: I’ve been using my MAC mascara for the past couple of weeks, not even realising that it was completely run out and doing absolutely sod all for my lashes. I finally came to my senses and twigged that I was still, regardless of laborious application, squinting out of d-elongated lash-framed eyes – spurring a mad dash to Boots on the recollection that, when I bought the Hello Flawless in Duty Free, the girl at the counter was absolutely raving about the success of their new ‘They’re Real’ mascara – so I had to give it a go.

Dem lashes, guys. Dem lashes.

At £19.50 (or £19 from Boots *cough cough*), it’s a little steep in the ol’price range stakes, but mascaras last a good 4-5 months if you don’t walk round with half a tonne dragging down your eyelids everyday – it’s worth the investment. As always with Benefit’s products, the packaging is divine and the wand is stylish in that quintessential Benefit way that livens up  your make-up bag way more than a plain black Chanel product would. The brush is nice and chunky, with widely set prongs (prongs? I’m going with prongs, teeth/doofers, you know what I mean) which stop you from turning into clump-central and resembling a Geordie Shore reject. Or just someone off Geordie Shore in general… The tip of the wand is specially designed to make sure all lashes are separated.

Benefit’s application tips: “Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.”

I would definitely, definitely recommend this mascara to anyone for every day and night time use: it’s not the ‘Number 1 best-selling UK mascara’ for nothing, now, is it? If your student budget’s griping at you, you can also buy a handy smaller version for nearly half the price in Boots. However, from reading the reviews, I would go into a department store and try it out on your own lashes at a Benefit counter, as there are definite mixed feelings about the mascara, with a lot of people reporting clumps (personally, I don’t think you’re wiping enough off the brush before applying, but oh well).

Have you ‘realised’ fakery with ‘They’re Real’?

If so, what did you think of it?

Find me on Twitter @Ebzo.


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